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Results categorised as Advertising
07 May 2024
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Simon Redican
In our march towards greater targeting and fragmentation, we've forgotten how to make famous ad campaigns. But this isn't a plea for a return to the past.
03 May 2024
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Maria Iu
Rankin Creative announced its rebrand at an event featuring creative figures discussing their craft.
03 May 2024
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Ella Sagar
Across the group, strong digital and programmatic growth were isolated as principal drivers.
03 May 2024
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Ella Sagar
A panel at Spotify Sparks discussed how the industry should take the fear out of discussions around DEI.
03 May 2024
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Jerry Daykin
The challenges presented in the WFA's Media Charter 3.0 are more relevant than ever — let's unpack them together to the benefit of both brands and agencies over the coming months.
03 May 2024
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Jon Block
The ability of AI agents to streamline tasks poses a fundamental challenge to businesses reliant on web traffic and highlights the need for innovative approaches to engagement.
03 May 2024
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Omar Oakes
Advertisers, agencies and media owners are collectively "leaving money on the table" due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
03 May 2024
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Ella Sagar
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
02 May 2024
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Nick Manning
Last week's avalanche of news suggests that advertising still works, so if we improve what we do, we can deliver better results for advertisers and make the world a finer place. But how?
02 May 2024
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Hannah Mirza
Smaller players don't have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
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