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Results categorised as Advertising
15 Nov 2012
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Alice Dunn
eBooks are reshaping the publishing industry as millions of Britons choose e-Readers over traditional paperback books - and marketers need to understand who these consumers are and exactly what motivates them.
14 Nov 2012
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The Media Leader Staff
Bank of America Merrill Lynch (BoAML) forecast a decline in ITV's share of commercial impacts (SOCI) but ITV still believe it will not impact on its advertising share in 2013. However, the bank maintains that ITV will see a decline in share.
13 Nov 2012
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Jim Marshall
Jim Marshall, chief client officer at Aegis, saw the US election campaign as a fascinating aspect of the American political way and a wonderful media jamboree, but thinks most people in the UK would be horrified if our own politics went the same way.
13 Nov 2012
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Claire Spencer
Claire Spencer, Insights Director, UM London, looks at the ways to exploit the growing trend of multi-screen viewing.
09 Nov 2012
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Steve Smith
Starcom MediaVest's head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
09 Nov 2012
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Will Youngman
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn't involve any brand-to-consumer interaction at all.
09 Nov 2012
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Patricia Kill
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
08 Nov 2012
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Stuart Corke
Bank of America Merrill Lynch (BoAML) have maintained their buy rating on Havas stock. In its rating report the bank states that Havas is the only agency to report Q3 organic growth in line with Q2, reflecting US contract wins.
08 Nov 2012
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Stuart Corke
Brightoll has released its second annual study on the UK video advertising market, gathering insight from more than 100 UK advertising executives at top agencies to highlight the rapid adoption of video in the UK.
06 Nov 2012
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Neil Sharman
Neil Sharman, head of research and analysis, Telegraph Media Group, says that those advertising 4G networks and handsets have the benefit of foresight on their side...
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