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Results categorised as Advertising
15 Jan 2013
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Greg Grimmer
The early adopter vanguard of tablets has been swiftly followed by the late majority wave, says Greg Grimmer. So what does it mean for advertising agencies and publishers?
14 Jan 2013
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Dominic Mills
Channel 4, Group M and, most importantly, its clients, will be mighty relieved the trading dispute between the broadcaster and the media agency was resolved last week - but such high-profile stand-offs make a nonsense of media agency claims about the importance of strategic and channel planning.
10 Jan 2013
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David Pidgeon
Warc report predicts global adspend will rise by 4% in 2013 and 5.5% in 2014, ahead of the 3.9% uptick estimated for 2012. Within this, 11 of the 13 featured markets should grow this year, and all of them will next year.
09 Jan 2013
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David Pidgeon
Experian Marketing Services today published its Digital Trends 2013 report; a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key trends for marketers to watch across social, search, mobile and email.
07 Jan 2013
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Dominic Mills
So here we are, in that listless post-Christmas netherworld...and the ads are the usual flotsam and jetsam. I've often wondered why more advertisers don't go for something special during this time...
07 Jan 2013
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David Pidgeon
Mobile advertisers in the UK spend more trying to reach each mobile internet user than anywhere else in the world, according to new estimates by eMarketer.
03 Jan 2013
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David Pidgeon
According to a report by Greencrest, who analyse companies they think are close to floating on the stock exchange, Twitter's immense value has inflated further by speculation that Apple is interested in acquiring the company.
02 Jan 2013
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David Pidgeon
Prospects for the marketing and advertising industry are looking up after a study of SMEs in the sector found that around two thirds expect growth in 2013.
20 Dec 2012
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Alice Dunn
Despite the economic gloom of recent years, last year the coffee market in the UK was valued at £5.3 billion and the number of branded coffee shops has doubled since 2005. Kantar Media TGI explores the consumers that are driving this boom.
18 Dec 2012
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Keith Eadie
68% of respondents don't believe that Christmas TV ads this year strike the right chord of sensitivity during a period of recession and almost 90% complain they started much too soon - with few reporting shopping earlier.
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