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Results categorised as Advertising
22 Mar 2013
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Ellen Hammett
Covering a range of topics from location-based ads, new venture Weve and its place in the mobile market, and whether mobile technology can even help solve global poverty, the mobile session at Media Playground on Wednesday saw panellists take to the stage to analyse and give insight into what is often seen as a problematic issue for the industry.
22 Mar 2013
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Simon Andrews
For the live Mobile Fix at Media Playground on Wednesday Simon Andrews, founder of Addictive! took a look at mobile advertising. Looking at the Guardian mobile site the night before, every campaign he saw failed for one reason or another. What's going on?
22 Mar 2013
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Ellen Hammett
Quantcast has announced that it will launch a tool for publishers and app developers that aims to "empower" and monetise digital audiences across all platforms.
21 Mar 2013
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David Pidgeon
The IPA has today announced that Ian Priest, Founding Partner of VCCP and International Managing Director of Chime, has been elected as its new president, succeeding Nicola Mendelsohn.
20 Mar 2013
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David Pidgeon
New research from Thinkbox reveals TV advertising is responsible for more than 50% of additional brand word of mouth activity.
18 Mar 2013
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Dominic Mills
As Campaign release the annual top 100 agency rankings, Dominic Mills, a past editor of the magazine, remembers once having a livid agency boss scream into his ear that judging performance based on billings was nonsense. These days, Mills is inclined to agree and argues that in the current ecosystem, a good creative or media agency is about much more than ads or media spend...
18 Mar 2013
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Ellen Hammett
Twitter is fast becoming an effective medium between brands and consumers, with the latest UK Brandwatch study revealing that every minute over 12,000 tweets mention brands.
15 Mar 2013
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Simon Andrews
Simon Andrews, founder of Addictive!, looks at why agencies really go to SXSW and that eBay has not, despite popular reports, just proved that paid search ads don't work in this week's Mobile Fix.
15 Mar 2013
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Ellen Hammett
Facebook to adopt and test out Twitter's staple search method, the hashtag.
15 Mar 2013
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Ellen Hammett
New roll-out of upgraded ad interface will make it easier for advertisers to track and manage campaigns via Twitter.
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