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Results categorised as Advertising
20 May 2013
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Dominic Mills
Placing the Sun online behind a paywall is an all-or-nothing bet by News International, so you can be certain the company will be throwing a considerable amount of promotional cash at the platform to lure in and maintain readers says Dominic Mills. However, it's the newsbrand's competitors who have the most to get excited about - and whoever the first port of call for Sun readers is, the one thing they won't be doing is putting up a paywall...
17 May 2013
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Simon Andrews
With so much news coming out of Google I/O, it's inevitable some of the announcements won't get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.
17 May 2013
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John Barnard
The last few weeks have seen high profile changes in British production finance and NMG's John R Barnard believes these will have a significant and beneficial impact on the UK product placement market - opening the doors to UK marketers looking for quality brand integration in long shelf-life films and TV dramas that will travel the world.
17 May 2013
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Ellen Hammett
Channel 4's new data offering will enable clients to target the same audiences that they buy on TV on 4OD, such as 16-34s and ABC1s.
13 May 2013
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Ellen Hammett
Last week's MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile - and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
13 May 2013
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Ellen Hammett
A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives 'strong' emotional responses that are linked to purchase intent.
13 May 2013
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Dominic Mills
In the wake of 'soda taxes' - in which governments are seeking to address the huge rise in global obesity - the implications for the likes of Coke are huge - which is why it has launched a new charm offensive. But Coke's latest campaign is yuck; pure corporate hokum says Dominic Mills, and the idea of it sponsoring a government health campaign is just as ridiculous.
13 May 2013
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Steve Smith
Starcom MediaVest's Steve Smith takes a look at the union between out-of-home and mobile and explains why it's so important that brands optimise their mobile platforms.
13 May 2013
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Ellen Hammett
YouTube to trial 53 pay-to-watch pilot channels as it seeks to bring in revenue for content creators.
13 May 2013
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Ellen Hammett
Thinkbox is to launch its second 'Screen Life' study, focusing on how people are watching VOD and how that differs from - and adds to - linear viewing.
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