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Results categorised as Advertising
17 May 2013
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Simon Andrews
With so much news coming out of Google I/O, it's inevitable some of the announcements won't get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.
17 May 2013
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John Barnard
The last few weeks have seen high profile changes in British production finance and NMG's John R Barnard believes these will have a significant and beneficial impact on the UK product placement market - opening the doors to UK marketers looking for quality brand integration in long shelf-life films and TV dramas that will travel the world.
17 May 2013
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Ellen Hammett
Channel 4's new data offering will enable clients to target the same audiences that they buy on TV on 4OD, such as 16-34s and ABC1s.
13 May 2013
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Ellen Hammett
Last week's MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile - and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
13 May 2013
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Ellen Hammett
A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives 'strong' emotional responses that are linked to purchase intent.
13 May 2013
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Dominic Mills
In the wake of 'soda taxes' - in which governments are seeking to address the huge rise in global obesity - the implications for the likes of Coke are huge - which is why it has launched a new charm offensive. But Coke's latest campaign is yuck; pure corporate hokum says Dominic Mills, and the idea of it sponsoring a government health campaign is just as ridiculous.
13 May 2013
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Steve Smith
Starcom MediaVest's Steve Smith takes a look at the union between out-of-home and mobile and explains why it's so important that brands optimise their mobile platforms.
13 May 2013
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Ellen Hammett
YouTube to trial 53 pay-to-watch pilot channels as it seeks to bring in revenue for content creators.
13 May 2013
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Ellen Hammett
Thinkbox is to launch its second 'Screen Life' study, focusing on how people are watching VOD and how that differs from - and adds to - linear viewing.
10 May 2013
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John Barnard
In February 2011 Ofcom permitted limited liberalisation of UK paid for product placement. This was perhaps the biggest shakeup in the product placement market since 1984 when NMG introduced formalised free prop provision to an unstructured marketplace. So a little over two years since Ofcom's changes, where can we see market trends going? NMG offers its predictions...
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