SEARCH
Results categorised as Advertising
20 Jun 2013
|
Ellen Hammett
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
20 Jun 2013
|
David Pidgeon
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last night - with Virgin Media, Thinkbox, Civolution, Grand Visual and Mindshare winning their categories.
20 Jun 2013
|
Zoe Jones
Digital Cinema Media's marketing director, Zoe Jones, continues her Cannes adventure - and admires the impressive haul of awards from UK agencies.
19 Jun 2013
|
Jim Marshall
In the run-up to the sporting season, the battle between BT and BSkyB continues - and with BSkyB refusing to air its rival's multi-million pound ads, it's clear that they're taking the threat seriously, says Aegis' Jim Marshall. But what exactly is it that BT is threatening? It certainly isn't BSkyB's football coverage...
19 Jun 2013
|
Raymond Snoddy
In a moment of admirable honesty, Sir Martin Sorrell said that the amount of corporation tax a company pays was really "a question of judgement." However, the tipping point will come when international players such as Google and Amazon decide it is purely in their corporate interest to avoid the social stigma attached to highly artificial forms of tax avoidance, says Raymond Snoddy.
18 Jun 2013
|
Alex Wright
When we're connected, we're more accessible - but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media's Alex Wright ahead of tomorrow's Connected Consumer conference.
18 Jun 2013
|
Zoe Jones
Digital Cinema Media's Zoe Jones reports from Cannes this week where - with a small headache - she has seen some fantastic examples of how creativity is evolving through the clever use of technology - from a prototype pair of bifocal 3D glasses to audio watermarking.
17 Jun 2013
|
Dominic Mills
Last week ITV announced that it will become the first commercial broadcaster to give mobile viewers the option - at a price - to watch catch-up content without ads. It's an interesting test of an increasingly important part of the media eco-system, but is it really going to work? Whatever happens, you can bet ITV's competitors will be watching like hawks says Dominic Mills
14 Jun 2013
|
David Pidgeon
Magna Global, Interpublic's trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
14 Jun 2013
|
Simon Andrews
This week, Simon Andrews takes a look at the key highlights from Apple's Worldwide Developers Conference and asks if all the criticism is starting to rattle the tech giant. Perhaps, Andrews argues - but we shouldn't bet against them not claiming their mojo back in the longer term...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer