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Results categorised as Advertising
31 May 2013
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Simon Andrews
This week Simon Andrews takes a look at how social is maturing as a strategic discipline, the impact of product placement in the entertainment industry and the unavoidable problem that comes with taking a multi-screen and multi-channel approach when targeting audiences.
30 May 2013
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David Pidgeon
P&G, the world's largest consumer packaged goods company, is to start optimising its digital branding campaigns with new eye-tracking technology after it was revealed that one third of all viewable impressions are never seen.
29 May 2013
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Greg Grimmer
Online display advertising has failed and in its wake comes Native Advertising - a term we'll all be using by 2014, we're assured. But there is much confusion outside of the US about what it even means, never mind having the know-how to pitch its use to a client. Never fear, because Greg Grimmer has a simpler explanation for what he says is the Next Big Thing.
29 May 2013
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Simon Rees
This year's festival was about far more than the films - it was about the stars, the parties, the fashion and some real-life drama through an audacious jewellery heist. And while this helped Chopard take the headlines, the ubiquitous presence of brands at the festival reflects the increasingly close relationship between advertising and film, says DCM's Simon Rees.
29 May 2013
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Raymond Snoddy
As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with 'irritating' marketing strategies, what does the future hold for the social media giants? Raymond Snoddy investigates, and warns that social media networks have to be very smart and careful if they are not to put at risk what has been achieved...
28 May 2013
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David Pidgeon
New media channels should take more responsibility to safeguard against online adverts appearing on the inappropriate social media pages that they facilitate, according to the British advertising body.
28 May 2013
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Dominic Mills
Aside from a few notable exceptions, too many ads these days fail to capture, exploit or celebrate our unique sense of Britishness argues Dominic Mills. Where are all the witty, self-deprecating, self-doubting, cynical or just plain surreal advertisements? Marketers are really missing a trick here, especially post-Olympics when we're still - just about - celebrating our nationhood...
27 May 2013
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Ellen Hammett
Ofcom has asked the UK's advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV, following research which shows that children saw an average of three alcohol adverts per week in 2011.
24 May 2013
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Ellen Hammett
TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
24 May 2013
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Ellen Hammett
The new app for iOS devices will include an auto-tagging feature that helps to recognise and engage with surrounding media, including music, television programmes, and TV advertisements.
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