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Results categorised as Advertising
13 Jun 2013
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The Media Leader Staff
New awareness campaign from the Internet Advertising Bureau aims to boost 'awareness, education and consumer choice' regarding online 'interest-based' or 'behavioural' advertising.
13 Jun 2013
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The Media Leader Staff
After a day of judging yesterday, the final shortlist for the inaugural Connected Consumer Awards have today been announced.
13 Jun 2013
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Martin Galvin
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often than not in an unconnected way, says Specific Media's Martin Galvin. We must make sure that the consumer's consumption dictates the plan, rather than vice versa...
13 Jun 2013
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David Pidgeon
ITV has announced the launch of a new version of the ITV Player app for Apple devices, making ITV the first commercial broadcaster to give mobile viewers the option to watch catch up content without ads.
12 Jun 2013
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Peter Houston
The problem with the magazine market is the vagary of change, not the shock of collapse says Peter Houston, founder of Flipping Pages Media. It's like being a frog bobbing about in a pan of water that's slowly coming to the boil - comfortable enough for the time being, but without the self-awareness to change its situation, the frog's going to get boiled.
12 Jun 2013
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Dominic Mills
After a peaceful, media-free week in Turkey, Dominic Mills is back with a Tango flavoured war-cry as he takes a look at the latest campaign from the black sheep of adland, BBH. So, can the new ads match the genius of Howell Henry's 1990 classics? Perhaps, but it'll take time and money to make it really work...
11 Jun 2013
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David Brennan
When people talk about 'interruptive advertising', out-of-home and mobile is the most interruptive of them all, says The Media Native. It disrupts our flow when we're on a journey and could easily become the equivalent of bad online display; constantly bombarding us with pop-ups and click-throughs. A marriage made in heaven? Perhaps...but it could also lead to a cycle of disillusion if brands fail to make it work for consumers.
11 Jun 2013
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The Media Leader Staff
BT has awarded its digital advertising sales contract to AD2ONE, and has partnered with Google to supply the adserving technology and programmatic trading for the new look BT.com and BTSport.com that launches this summer.
11 Jun 2013
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Ellen Hammett
Data from an analysis of more than 9,500 campaigns and 13.5 billion impressions during 2012 show that Brits are much more receptive to interactive pre-rolls - with experts suggesting UK ads are simply more creative and engaging than outside the UK.
11 Jun 2013
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Ellen Hammett
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand - with three quarters admitting to only watching live TV on a smartphone.
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