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Results categorised as Advertising
25 Jun 2013
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Ellen Hammett
Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.
25 Jun 2013
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Karen Canty
There are clear signs in the UK that today's 'radical' is not much more than a 'pop radical' - someone only able to identify superficially with a cause rather than becoming deeply immersed in a protest movement. What does this say about Britain today, and how do brands fit into the picture? The Future Foundation's Karen Canty investigates.
25 Jun 2013
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David Pidgeon
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last week - and now you can listen to what some of the judges and representatives from the winning companies had to say moments after the winners were announced.
24 Jun 2013
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The Media Leader Staff
Advertising spending in measured media in the United Kingdom is expected to show a 3.3% increase this year, ahead of the 2.1% advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
24 Jun 2013
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Zoe Jones
DCM's Zoe Jones looks back on her eventful week in Cannes - where she was impressed by both the quality of work and the people that she met...not to mention a bunch of oversized stuff.
24 Jun 2013
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Dominic Mills
'Dumb Ways to Die' might have won five Grand Prix prizes at Cannes, but it's a joke, argues Dominic Mills. A nice piece of work, of course - but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.
24 Jun 2013
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Ellen Hammett
Mobile application 'cinime' will enable cinemagoers to use their smartphones to interact with the big screen - aiming to 'enhance' and 'complement' the cinema experience, without interrupting it.
21 Jun 2013
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Ellen Hammett
Latest ZenithOptimedia report says growth is being driven by 'digital innovations' - such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices - as online video and social media continue to grow at approximately 30% year on year.
21 Jun 2013
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Simon Andrews
As Facebook announces Instagram's newest adoption - a potential 'killer' feature for advertisers across the globe - Simon Andrews, founder of Addictive!, takes a look at the rivalry between long and short video.
20 Jun 2013
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Ellen Hammett
Wednesday saw the annual Connected Consumer conference in full swing as a series of panel debates took place in central London. In the first of our reports, hear from the likes of ITV, OMD and Specific Media as they set out the challenges for both defining and reaching the connected consumer.
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