SEARCH
Results categorised as Advertising
21 Aug 2013
|
Ellen Hammett
New social video competition platform helps brands and agencies capitalise on their followers' creativity with 'people powered advertising.'
20 Aug 2013
|
Chris Worrell
In the third of our series looking at the future of Britain, OMD's insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.
19 Aug 2013
|
Dominic Mills
We're a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills - and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment...
19 Aug 2013
|
Ellen Hammett
In what is being described as a UK media first, the new digital ad format enables advertisers to serve alternative bespoke creative content to different viewers registered with Channel4.com based upon their age and gender.
14 Aug 2013
|
Ellen Hammett
A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.
12 Aug 2013
|
Dominic Mills
The process of making ads can be so full-on that it's easy to be oblivious to real-world events, says Dominic Mills - and after some high profile disasters in recent weeks, including the Marmite TV ad and the Home Office's 'Go Home' poster campaign, advertisers need to learn from their mistakes.
12 Aug 2013
|
Jeff Siegel
Rovi's Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
09 Aug 2013
|
Simon Andrews
Few people are getting mobile ads right, but Facebook is bucking the trend says Addictive!'s Simon Andrews. Their new results showed a fantastic performance - $656m in mobile ad revenue - up from virtually nothing a year ago. Why this success?
09 Aug 2013
|
Ellen Hammett
New research released by Experian has identified four distinct types of consumer who are 'always on' and more digitally connected than ever before, offering brands deeper insight into what is described as a 'global phenomenon.'
09 Aug 2013
|
David Pidgeon
ABC to check that companies that use browsing history to target customers with specific ads are conducting themselves in a proper manner.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer