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Results categorised as Advertising
08 Oct 2013
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David Brennan
Is planning a campaign based on the media platform the right move? Perhaps we should be putting more emphasis on the surrounding content and the emotional mindset it induces, via whatever platform it populates...
07 Oct 2013
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David Pidgeon
What challenges does the newspaper industry face - and how can they be overcome? Our experts - including voices from the Guardian, Mindshare and Newsworks - share their views.
07 Oct 2013
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Dominic Mills
Last week, led by new president Ian Priest, the IPA launched its first 'Adaptathon' - an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.
07 Oct 2013
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Simon Rees
Digital Cinema Media's CEO Simon Rees looks back on an atypical Advertising Week encompassing a trip to New York and celebrating a landmark achievement in digital media.
07 Oct 2013
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Ellen Hammett
A record £3.04 billion was spent on online advertising in the last six months, as British consumers averaged 42 hours a month online, according to the latest IAB Digital Adspend report.
06 Oct 2013
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Nene Harrison
With many advertisers employing more than one agency, the challenge is to ensure they work well together. Nene Harrison, head of digital media at Ebiquity UK, offers her top tips for agency harmony.
04 Oct 2013
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Simon Andrews
Google says publishers need to increase engagement and therefore spend more time with their content - but is that enough to monetise online news?
04 Oct 2013
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Ellen Hammett
MediaTel's annual debate around electronic and programmatic trading returns for a fourth year - with early-bird tickets now available.
04 Oct 2013
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Ellen Hammett
YuMe has unveiled a new "multi-screen targeting" technology that aims to help brand advertisers reach all members of the home via video advertising.
03 Oct 2013
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David Pidgeon
Ian Priest, the president of the IPA, has called for a rethink of the pitching process as he addressed advertisers and clients at the first 'Adaptathon' at Altitude London on Thursday.
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