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Results categorised as Advertising
05 Nov 2013
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Bob Wootton
ISBA's Bob Wootton was dismayed Facebook re-allowed decapitation videos - why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?
05 Nov 2013
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Ellen Hammett
The social networking giant is to begin experimenting with collecting data on minute user interactions with on-screen content, including how long a user's cursor hovers over a particular part of the site.
04 Nov 2013
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Adam Freeman
Imagine helping people move away from advertising blocking and blindness to being delighted and entertained by online ads. It's entirely possible says Adam Freeman, the man behind AdPlus...
04 Nov 2013
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Ellen Hammett
The real time digital media network will deliver content to a weekly audience of over five million adults, determining a range of demographics including gender and age.
04 Nov 2013
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Dominic Mills
It's possible the new-biz director will soon be overshadowed by the rise of an entirely new creature, says Dominic Mills. Meet the client retention director - whose job includes what you might call 'marriage counselling'...
01 Nov 2013
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David Pidgeon
Survey finds that 41% of brands are already engaging in native advertising campaigns and over 66% are creating the content themselves - suggesting that agencies are lagging behind their own clients in capturing opportunities.
01 Nov 2013
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Simon Andrews
This week, Simon Andrews, founder of Addictive! looks at a disturbing infographic and argues that brands and their agencies are missing the opportunity to make ads work so much harder...
30 Oct 2013
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Ellen Hammett
Starring Rosie Huntingdon-Whitely, David Gandy and Helena Bonham-Carter, this year's ad will take viewers on a journey through popular fairy tales.
30 Oct 2013
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Ellen Hammett
Forrester has warned the social networking giant that the results will be "dire" if it doesn't change.
30 Oct 2013
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Sue Hunt
After launching new research into the UK programmatic market, Improve Digital's UK MD Sue Hunt discusses the key findings and addresses the debate of 'man versus machine'.
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