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Results categorised as Advertising
21 Nov 2013
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David Pidgeon
Publicis Groupe has issued a statement today confirming that it is in discussions with M&C Saatchi about buying "significant" parts of its Walker Media business.
20 Nov 2013
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Peter Houston
If it wants to survive another 100 years, the Professional Publisher's Association has to help the industry solve the nitty-gritty of what magazines should be and do - and what the business models might look like.
20 Nov 2013
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Ellen Hammett
The social networking site has faced recent criticism from MPs, advertisers and the general public after it relaxed its rules concerning offensive and upsetting material.
19 Nov 2013
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Ellen Hammett
The free-to-air broadcaster recorded ad revenue of £810 million in Q3 2013 and expects to deliver strong growth through the New Year.
18 Nov 2013
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Dominic Mills
There has been speculation that Tim Hipperson's departure from Zenith is linked to the loss of two of the company's core clients. However, this theory is flawed, says Dominic Mills. Here, he explains why...
15 Nov 2013
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Simon Andrews
Following its IPO, Simon Andrews, founder of Addictive!, asks - amongst strong scepticism - if Twitter can really work as an ad medium.
15 Nov 2013
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Ellen Hammett
The verification confirms that Quantcast's systems and policies prevent ads from appearing within unsuitable or damaging contexts and is an important milestone that confirms safeguards for advertisers.
14 Nov 2013
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Ellen Hammett
The self-serve ad platform aims to educate companies on how best to use Twitter to engage with audiences, as well as receiving credit to spend on Twitter ads.
14 Nov 2013
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Ellen Hammett
Almost one third of visits to youth-focused websites in the first half of 2013 came from tablets and mobiles, according to new research from w00t! Media.
13 Nov 2013
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Ellen Hammett
The Last King of Scotland and Touching the Void director brings to life how ordinary Britons celebrate Christmas as the supermarket chain opts for a more unique Christmas ad campaign (includes video).
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