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Results categorised as Advertising
28 Nov 2013
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Ellen Hammett
Speaking at the International Content Marketing Summit on Wednesday, the UK managing director of VICE told brands that authenticity is central to storytelling.
27 Nov 2013
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David Pidgeon
Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel's Automated Trading Debate on Tuesday.
27 Nov 2013
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David Pidgeon
Speaking to Newsline at MediaTel's 2013 Automated Trading Debate, Videology's Rhys McLachlan said it will be very difficult to "fight the rising tide" of automated trading, "irrespective of your media."
26 Nov 2013
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Greg Grimmer
Dead dotcoms are being resurrected - but will they regain a place in our online hearts? Greg Grimmer is not convinced; there is a reason why great brand owners like P&G and Unilever kill brands and relaunch new ones...
26 Nov 2013
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Ellen Hammett
New research from the IAB reveals the biggest worry for mobile consumers is companies having access to the content of text messages and financial information rather than data used to serve ads.
25 Nov 2013
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Dominic Mills
As Jonathan Mildenhall proved for Coca Cola, creativity means commercial success - so why, wonders Dominic Mills, aren't more brands making the connection...
25 Nov 2013
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Ellen Hammett
Content has become an increasingly important part of what all brands have to think about, says MediaCom's Nick Cohen ahead of a speech at the Content Marketing Association summit on Tuesday.
22 Nov 2013
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Ellen Hammett
The exclusive deal between Channel 4 and PlayStation aims to engage viewers interactively - from second screening to time-shifted viewing.
22 Nov 2013
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Simon Andrews
In this week's Mobile Fix, Addictive! founder Simon Andrews takes a look at what the future holds for digital and tech - and how businesses will need to adapt.
21 Nov 2013
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Simon Pont
After attending a Google product demonstration, Simon Pont reckons he's now seen the future - and it's full of some serious technical wonder. But will we really start wearing Google Glass? And how smart will our smartphones get?
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