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Results categorised as Advertising
13 Dec 2013
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Ellen Hammett
The agreement is to become the first time media planners will be able to examine how their clients' TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.
12 Dec 2013
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David Pidgeon
Speaking to Forbes on Wednesday, CEO Bill Wise said: "We are absolutely preparing ourselves for an IPO."
12 Dec 2013
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Ellen Hammett
Led by Hearst's group revenue director, Max Raven, the new structure will have a stronger focus on existing and developing customers, alongside collaborative partnerships.
11 Dec 2013
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David Pidgeon
In our exclusive video, hear from leading trading desk experts as they discuss the future of programmatic, with views from VivaKi, Annalect Markets, Mediaocean, MediaSense and Videology.
11 Dec 2013
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Ellen Hammett
The drive for multi-screen marketing will dominate 2014, according to Millward Brown’s annual digital and media predictions.
10 Dec 2013
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Ellen Hammett
By 2016, ZenithOptimedia expects mobile to account for 7.7% of all global adspend - ahead of radio, magazines and outdoor to become the world’s fourth-largest medium.
10 Dec 2013
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Bob Wootton
Dominic Mills lit the flame and then VivaKi's Marco Bertozzi threw petrol on it; now, ISBA's Bob Wootton speaks up for advertisers over the thorny issue of trading desks and transparency...
10 Dec 2013
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Karen Canty
In a society where consumers want to stand out from the crowd, Karen Kanty, head of news at Future Foundation, looks at how brands should approach individualism - and what this means for the ongoing Big Data debate...
06 Dec 2013
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Simon Andrews
This week Simon Andrews, founder of Addictive!, takes a look at building brands and the development of smartphones across the globe...
05 Dec 2013
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David Pidgeon
Set to launch early next year, the new network will see Sébastien Danet appointed chairman as the group seeks to drive business growth across the entire group.
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