SEARCH
Results categorised as Advertising
18 Dec 2013
|
Graham Lovelace
Ahead of MediaTel's CES Debrief in January, the event's chair, Graham Lovelace, takes a look at what we might expect - and what the implications might be for advertisers, agencies and media owners.
17 Dec 2013
|
Ellen Hammett
From Tuesday, a small number of people will see video ads for the film 'Divergent' begin playing as they come into view in their newsfeed either on a mobile device or a desktop.
17 Dec 2013
|
Ellen Hammett
The Digital Trading Standards Group releases guidelines to ensure online display advertising is less likely to be associated with inappropriate or illegal content.
17 Dec 2013
|
Richard Marks
Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.
16 Dec 2013
|
Dominic Mills
Unlike some industry voices, Dominic Mills doesn't believe the public needs protecting from native advertising - but the ads do need to be clearly labelled and those brands that slip up can do irreparable damage...
16 Dec 2013
|
David Pidgeon
Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.
16 Dec 2013
|
Peter Houston
From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 - that we'll all still be talking about in 2014.
13 Dec 2013
|
David Pidgeon
Responding to the problem of online ad 'viewability' Google has said that it will now begin charging advertisers only for ads that are seen.
13 Dec 2013
|
David Pidgeon
Bauer Media has announced that Catherine Gort has been appointed marketing director for its Place Portfolio, Northern England and Scotland, with immediate effect.
13 Dec 2013
|
Lee Anderson
The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight's Lee Anderson
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer