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Results categorised as Advertising
22 Jan 2014
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David Pidgeon
The European ad market experienced some small respite in the third quarter, with only a small decrease of 0.4 percent year over year, 3 according to Nielsen.
21 Jan 2014
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Ellen Hammett
The guidance, which follows the 1987 Pliatzky recommendations on the production of TV ads, will take individuals through the process of producing interactive work - from the initial brief to maintenance of the finished project.
21 Jan 2014
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Ellen Hammett
The social network is nearing a deal with payments start-up Stripe to help it accept credit card payments from its users, according to reports.
21 Jan 2014
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Matt Davies
As online video and mobile become increasingly prolific in the digital sphere, Newcast's Matt Davies argues that brands would do well not to forget traditional advertising mediums just yet...
20 Jan 2014
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Dominic Mills
Jaguar's latest campaign is playing up to the car manufacturer's roots and heritage to great effect, says Dominic Mills - but will it be enough to see it stand out among the splurge of Super Bowl ads?
20 Jan 2014
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Ellen Hammett
A new study from ZenithOptimedia predicts the emergence of individual content producers and publishers over the next quarter of a century.
17 Jan 2014
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Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, takes a look at recent developments at tech-giant Google, and considers how brands might use creative to make ad budgets go that little bit further...
16 Jan 2014
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David Pidgeon
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey's history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
16 Jan 2014
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Ellen Hammett
The now former chief operating officer of Yahoo was hired by Mayer in October 2012 to help turn Yahoo's advertising business around, however was fired on Thursday for reasons unknown.
16 Jan 2014
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Ellen Hammett
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey's history.
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