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Results categorised as Advertising
29 Jan 2014
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David Pidgeon
We're obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents - but new technology and data is destined to change everything.
29 Jan 2014
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Brian Jacobs
Marketers are supposed to excel at searching out relevant properties for clients to associate themselves with - so why is Barclays set to pull its multi-million pound sponsorship of the Premier League after 13 years?
28 Jan 2014
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David Pidgeon
Specific Media's new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific's Gavin Johnson tells Newsline why the project means big things for advertisers.
28 Jan 2014
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Ellen Hammett
Specific Media's new tool - which fuses data from Nielsen and BARB - aims to join the dots between TV and online to allow for a "truly robust" cross-media campaign.
27 Jan 2014
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Dominic Mills
The pressure for IPG as it waits to see what happens in a post-'Publicom' world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don't help.
27 Jan 2014
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David Pidgeon
As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.
27 Jan 2014
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The Media Leader Staff
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
24 Jan 2014
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The Media Leader Staff
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event - including interviews with MediaCom's Claudine Collins, ISBA's Bob Wootton and journalist Raymond Snoddy.
24 Jan 2014
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Ellen Hammett
James Cornish joins VEVO from Virgin Media and will be responsible for managing all aspects of the company's UK sales function.
23 Jan 2014
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David Pidgeon
Matthew Hook, the chief strategy officer at Carat UK, has been promoted to managing director - while Dan Hagen, currently the head of planning, is set to take on Hook's previous role.
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