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Results categorised as Advertising
12 Feb 2014
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Raymond Snoddy
Let's assume for a moment, writes Raymond Snoddy, that Lord Grade's plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences...
12 Feb 2014
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James Whitmore
James Whitmore, managing director of Route, warns of the danger of combining complex data.
12 Feb 2014
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Ellen Hammett
The out-of-home media owner has launched a new poster network across colleges and higher education institutions nationwide to target 16-19 year olds.
11 Feb 2014
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David Pidgeon
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn - with complacency - from both advertisers and media agencies - compounding the situation.
11 Feb 2014
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Ellen Hammett
The partnership aims to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
10 Feb 2014
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David Pidgeon
Hamish White, the man in charge of developing the Sun's 'Goals' video app - which helped pave the way to placing the newsbrand's content behind a paywall - has said that storytelling has been vital to its success.
10 Feb 2014
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Dominic Mills
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
07 Feb 2014
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Ellen Hammett
Speaking at MediaTel's Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
07 Feb 2014
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Simon Andrews
As Twitter's stock takes a tumble, Simon Andrews, founder of Addictive!, looks at the challenges the platform is facing and what it can do to source new streams of revenue.
05 Feb 2014
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Ellen Hammett
Google is to start periodically auditing YouTube videos in a bid to clamp down on "fraudulent views".
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