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Results categorised as Advertising
25 Feb 2014
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Stuart Taylor
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK's CEO, Stuart Taylor.
25 Feb 2014
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Ellen Hammett
Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.
24 Feb 2014
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Dominic Mills
Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills - and it's throwing up questions over the way agencies are structured.
20 Feb 2014
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David Pidgeon
The Independent looks to boost its digital offering with a free app that combines a mixture of newspaper design with digital interactivity.
18 Feb 2014
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Clare Hill
Branded content is at the forefront of the competitive magazine market, says the CMA's Clare Hill - but how did this happen, and where does it go next?
18 Feb 2014
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The Media Leader Staff
It's absolutely huge in the US - but content marketing is still new territory for many in the UK. Newsline asked Kayvan Salmanpour, international MD of NewsCred to explain how he sees the market evolving this side of the pond...
18 Feb 2014
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David Brennan
Is using social media during the TV break a good thing for advertising, or merely a competitive distraction? Media Native's David Brennan looks at some compelling new evidence...
16 Feb 2014
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Dominic Mills
Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What's going on?
13 Feb 2014
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Ellen Hammett
Through the co-creation of bespoke ideas, content and products, the platform will attempt to increase awareness of sustainability issues, and ultimately encourage people to live more sustainable lives.
13 Feb 2014
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Sue Hunt
Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital's Sue Hunt - but it really doesn't need to be so complicated.
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