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Results categorised as Advertising
04 Mar 2014
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Ellen Hammett
60% of respondents to a new Sky IQ study said data was more important for a successful TV campaign than creativity - while 45% agreed that data can be used to replace human skill and insight when planning.
04 Mar 2014
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Ellen Hammett
Adapt.tv's 'Audience Path' is now the only platform that can plan, buy, execute and analyse video ad campaigns across all digital screens and linear TV.
03 Mar 2014
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Dominic Mills
What's so funny about peace, love and psychological contracts? asks Dominic Mills as he investigates the radical new lengths clients and agencies are going to to ensure better working relationships.
28 Feb 2014
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Simon Andrews
As Mobile World Congress closes for another year, Simon Andrews, founder of Addictive!, rounds-up the key take-outs - and explores some of the new opportunities.
27 Feb 2014
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David Pidgeon
Martin Sorrell's group saw an 18.7% leap, beating French rival Publicis, which was up 8.8% to £900 million.
26 Feb 2014
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Ellen Hammett
The parent company of the UK's IPC Media has merged its worldwide digital properties into a single global exchange that will launch on Google's programmatic platform.
26 Feb 2014
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The Media Leader Staff
After a day of judging yesterday, the final shortlist for the 2014 Connected Consumer Awards has today been announced.
26 Feb 2014
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Anna Gunn
Young mothers are becoming increasingly connected, says Kantar Media's Anna Gunn. So what are they engaging with and how should marketers be targeting them?
25 Feb 2014
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David Pidgeon
Cox Media, the ad sales division of Cox Communications, one of the largest broadcast service providers in the US, has partnered with an automated ad platform to begin selling linear TV inventory programmatcally.
25 Feb 2014
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Simon Pont
Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG's Simon Pont. So is timeless brand thinking set for a welcome homecoming?
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