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Results categorised as Advertising
18 Mar 2014
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Ed Owen
The balance between digital technology and creative is at breaking point, says Ed Owen - and while there's good creative out there, too much is driven by the next 'new', and marketers need to be far more circumspect.
18 Mar 2014
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Dax Hamman
From programmatic marketers to cloud-based, universal cookies, the future is set to turn advertising on its head by 2020 says Chango's Dax Hamman. So what else can industry expect from the future?
17 Mar 2014
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Dominic Mills
In the face of falling market share, Budweiser employed neuroscientists to help fine-tune its TV advertising to make it more emotionally engaging. The insights it revealed are fascinating - but did it work?
17 Mar 2014
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David Pidgeon
Millward Brown's AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
17 Mar 2014
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Ellen Hammett
Premium Video Ads are designed to reach a large audience with "high-quality sight, sound and motion," and are purchased in a similar way to how advertisers buy and measure ads on TV.
14 Mar 2014
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David Pidgeon
In our new multi-screen world, TV remains unseated from its advertising throne - in part because brand marketers are struggling to find the right strategies to reach the new "connected consumer", industry heard on Wednesday.
13 Mar 2014
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David Pidgeon
Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.
13 Mar 2014
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David Pidgeon
"The Connies", back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk - taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.
11 Mar 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? In a new weekly feature on Newsline, we've partnered with Lumen Research to find out.
11 Mar 2014
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Bob Wootton
It seems everybody is talking about content marketing, and for ISBA's Bob Wootton, it surfaces two big questions: what is it, and; how should it best be undertaken?
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