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Results categorised as Advertising
15 Sep 2014
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David Pidgeon
Weve, the joint venture between EE, O2 and Vodafone, has reportedly scaled back plans for a contactless payment app because the partners cannot agree on how to progress.
15 Sep 2014
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Dominic Mills
Digital was supposed to make it easier to prove effectiveness, writes Dominic Mills - so why are there practically no digital agencies on the 2014 short-list for the IPA's Effectiveness Awards?
12 Sep 2014
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David Pidgeon
To prove that print can still strut its stuff, the The Sunday Times' Style magazine has attracted over £1 million in ad revenue for its latest issue, an 8% increase on last year.
12 Sep 2014
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Simon Andrews
Following Apple's new product announcements, Simon Andrews, founder of addictive!, gives us his analysis of the iPhone 6 and Apple Watch - and shares some intriguing product news from Motorola.
11 Sep 2014
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Anthony Rhind
Carat's global digital officer, Anthony Rhind, looks at the predicted 5% growth in international ad spend, and discusses some of the major factors behind the figures.
11 Sep 2014
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Ellen Hammett
Sky has announced two major enhancements to its new advertising service, Sky AdSmart, in a bid to give advertisers more control over their TV campaigns.
11 Sep 2014
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James Davies
As Apple launches its latest range of devices, James Davies, chief strategy officer at Posterscope, says the out-of-home sector has a lot to be excited about
11 Sep 2014
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David Pidgeon
Video adtech company Ebuzzing & Teads has announced the appointment of Christophe Parcot as its chief operating officer.
10 Sep 2014
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Ellen Hammett
Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.
10 Sep 2014
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David Pidgeon
70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a "holistic way", across all screens including TV and video platforms - but broad adoption "is out of sight".
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