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Results categorised as Advertising
13 Oct 2014
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Dominic Mills
If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.
13 Oct 2014
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David Pidgeon
The news has triggered a strategic review to scope OMC's future, to be led by Mark Craze, formerly Group CEO of Havas Media.
13 Oct 2014
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Ellen Hammett
Citing a test case with Ikea, Facebook's managing director, UK and Ireland, has urged agencies and brands to understand the "different degrees of personalisation".
13 Oct 2014
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David Pidgeon
Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
09 Oct 2014
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Noel Penzer
Programmatic is here to stay - but in order to drive our industry forward, we need to ensure we are equipped with the necessary skills and knowledge to turn this revolutionary form of advertising into our greatest asset.
09 Oct 2014
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Clarissa Windsor
This week's winner is no stranger to winning over readers; however, this time has employed some super sneaky supermarket tactics to do so...
08 Oct 2014
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David Pidgeon
Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
08 Oct 2014
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David Pidgeon
The latest Screen Life research from Thinkbox has revealed that viewers pay more attention to advertising than they think - and the longer people watch TV, the more likely the are to explicitly recall an ad.
08 Oct 2014
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Ellen Hammett
Digital advertising spend was up 16.6% to a record £3.5 billion in the first half of 2014, according to the latest IAB UK Digital Adspend report.
07 Oct 2014
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David Pidgeon
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
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