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Results categorised as Advertising
10 Nov 2014
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The Media Leader Staff
MailOnline has announced the appointment of Anne Shooter in a new role overseeing the platform's native advertising.
10 Nov 2014
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Dominic Mills
After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.
10 Nov 2014
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James Whitmore
Ahead of the MRG International Conference in Berlin this week, Route's MD, James Whitmore, asks whether it's time for the JICs to change.
10 Nov 2014
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Richard Lloyd
Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis' Richard Lloyd. Are we in for a bumpy ride?
07 Nov 2014
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The Media Leader Staff
On Thursday, John Lewis sent the world into a social media frenzy as it launched its much-anticipated 2014 ad starring a penguin called Monty - so what do our advertising gurus make of the retailer's latest festive production?
07 Nov 2014
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Simon Andrews
Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!
06 Nov 2014
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David Pidgeon
Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company - with an option to take 100% at a later date.
06 Nov 2014
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Clarissa Windsor
Christmas appears to be turning us all into Pavlovian consumer drones - with this week's winner coming out on top with a festive offer too good to refuse...
05 Nov 2014
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David Pidgeon
In what was one of the highlights of Media Playground, Torin Douglas interviewed Ashley Highfield, the ex-BBC man now trying to turn a print business that started life in 1767 into a mobile-first operation.
05 Nov 2014
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Gareth Deere
Everyone knows there is a perfect fit of mobile and OOH working together - the challenge is realising this in a way that genuinely works for clients, writes Ged Weston.
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