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Results categorised as Advertising
27 Feb 2015
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The Media Leader Staff
Santander beat Coca Cola to win the deal - reported to be worth £7 million.
26 Feb 2015
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Ellen Hammett
Speaking at Mediatel's Video Upfronts event on Wednesday, Nielsen revealed how understanding the human brain on a subconscious, granular level can help advertisers optimise video campaigns.
26 Feb 2015
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Ellen Hammett
Video Upfronts 2015 provided an update on the hybrid measurement system from BARB this week, with the body's CEO admitting it was taking longer than he would like, but getting it right trumps doing it fast.
26 Feb 2015
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Ellen Hammett
The Outdoor Media Centre (OMC), the industry body for the out-of-home media sector, has appointed Alan Brydon, head of investment at Havas Media Group UK, as its new chief executive.
26 Feb 2015
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David Pidgeon
"It's a problem, but I don't think we know how big a problem," said the IAB's director of data and industry programmes, Steve Chester, during the 2015 Video Upfronts conference on Wednesday.
24 Feb 2015
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Brian Jacobs
As the row over the Telegraph's HSBC stance rages on, Brian Jacobs - who once convinced a client not to pull ads from a TV channel following a highly critical documentary - gives an ad man's perspective. He's not impressed.
23 Feb 2015
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Dominic Mills
The idea that brands should try to be 'news platforms' is nonsense, argues Dominic Mills - and risks breaking the trust that is the ultimate foundation of their success.
23 Feb 2015
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Richard Shotton
In her attempt to scare the audience into action, Labour's Harriet Harman will probably make matters worse, argues ZenithOptimedia's Richard Shotton. Can brand managers learn from this 'negative social proof'?
20 Feb 2015
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David Pidgeon
In the wake of controversy over the way in which it has handled coverage of the HSBC Swiss tax dodging allegations, the paper will draw up guidelines to define the relationship between editorial and commercial staff.
19 Feb 2015
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Ellen Hammett
The out-of-home industry has reported its strongest quarter ever, with revenue close to £300 million for the first time, according to the Outdoor Media Centre.
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