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Results categorised as Advertising
13 Jan 2015
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The Media Leader Staff
Ad tech company MediaMath has announced the appointment of Richard Beattie as senior vice president commercial, EMEA.
12 Jan 2015
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Dominic Mills
He knows it's naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
08 Jan 2015
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Richard Marks
With another fall in ratings for the top shows on the 'biggest TV day of the year', Research The Media's Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?
07 Jan 2015
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Ellen Hammett
In a bid to paint a more accurate picture of online viewability, Google has unveiled a new tool which will check whether users are actually viewing video ads.
06 Jan 2015
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The Media Leader Staff
In total, the top 10 ads earned a combined 330 million views globally - check out the full video chart.
06 Jan 2015
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David Pidgeon
Havas and Universal have this week announced the formation of the Global Music Data Alliance, a partnership that aims to increase revenue streams by mining the consumer data generated by Universal's artists.
06 Jan 2015
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Jonathan Gillespie
Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.
05 Jan 2015
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Dominic Mills
Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?
22 Dec 2014
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Dominic Mills
'Optics', the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 - and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
22 Dec 2014
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David Pidgeon
Digital out of home company Ocean Outdoor has today announced that Searchlight Capital Partners has acquired LDC's entire stake in the business.
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