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Results categorised as Advertising
01 Apr 2015
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David Pidgeon
Automated ad platform Rubicon Project has reached an £82.2 million agreement to acquire retargeting specialists Chango.
01 Apr 2015
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Ellen Hammett
Ocean Outdoor and Outdoor plus will join existing council members Primesight, Clear Channel and Exterion Media after JCDecaux pulled out earlier this year.
01 Apr 2015
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David Pidgeon
One of the UK's biggest advertisers, Procter & Gamble, has become the first brand to be formally recognised for complying with good practice when using online data to target ads at people.
01 Apr 2015
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Bob Wootton
Ad Week is clearly here to stay - but it won't reach the next level unless it can attract a vital but missing constituency, says ISBA's Bob Wootton. So what does it need to do?
31 Mar 2015
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David Pidgeon
With more than 15 years' experience specialising in cross platform content production and marketing, Marchi has worked across entertainment, drama and news, winning an Emmy along the way.
31 Mar 2015
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Ellen Hammett
Time Inc. UK has appointed Lisa Batty as its new marketing director, advertising, to lead the development and implementation of all marketing and communication initiatives across the company's advertising department.
30 Mar 2015
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Dominic Mills
We should think of Blue 449 and its 'open source' approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit...
30 Mar 2015
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James Wildman
Trinity Mirror Solutions' new chief revenue officer, James Wildman, tells us how a heritage newsbrand should commercially evolve for a digital future.
30 Mar 2015
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The Media Leader Staff
ZenithOptimedia forecasts global adspend will grow 4.4% to reach $544bn in 2015 - and will accelerate to 5.3% growth in 2016, boosted by next year's Summer Olympics in Rio and the US Presidential elections.
27 Mar 2015
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Ellen Hammett
A new study using neuroscience has demonstrated for the first time how digital out-of-home positively influences responses to other media.
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