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Results categorised as Advertising
10 Nov 2015
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Ellen Hammett
Likely driven by the arrival of the Rugby World Cup, chief executive Adam Crozier said the commercial broadcaster was on track for another year of double digit profit growth.
09 Nov 2015
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Dominic Mills
It's time procurement departments bothered to see what media agencies can really - and brilliantly - do, writes Dominic Mills.
09 Nov 2015
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Ellen Hammett
In an industry first, Skimlinks has launched a new programmatic audience targeting service for advertisers that will automatically share revenues with publisher partners.
09 Nov 2015
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Steve Jenkins
It might come as a surprise to some, but efficient and intelligently targeted campaigns can be achieved through the doordrop media channel, writes Steve Jenkins, head of insight at Whistl.
06 Nov 2015
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The Media Leader Staff
Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.
06 Nov 2015
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The Media Leader Staff
Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.
05 Nov 2015
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Ellen Hammett
SPACE will classify inventory by location, environment and format, as well as detailing relevant site attributes such as production requirements and mobile touchpoint references.
05 Nov 2015
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Ellen Hammett
TV accounts for a third of the 39% media sales that happen within three months of a campaign finishing, according to new research from GroupM, commissioned by Thinkbox.
04 Nov 2015
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The Media Leader Staff
New! Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
04 Nov 2015
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The Media Leader Staff
Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP's global media investment management division.
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