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Results categorised as Advertising
17 Nov 2015
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David Pidgeon
From early next year advertisers will able to programmatically buy demographic audiences on Channel 4's All 4 platform, the broadcaster has announced at its Upfronts 2016 event.
17 Nov 2015
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The Media Leader Staff
Unveiled at Channel 4's Upfront 2016 on Tuesday, PL4Y will drive all of 4Sales' responses to campaign briefs from media agencies and clients, from next year.
17 Nov 2015
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Ellen Hammett
A programmatic, cross-screen video advertising solution for Sky advertising customers could arrive as early as the first quarter of 2016.
17 Nov 2015
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Chris Le May
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu's Chris Le May.
17 Nov 2015
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Bob Wootton
The US investigation into media rebates could now impact the UK - and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA's Bob Wootton.
16 Nov 2015
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Dominic Mills
Just when you think it's time to crack open the bubbly, another digital car crash roars into view, writes Dominic Mills.
13 Nov 2015
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Ellen Hammett
Speaking at Media Playground 2015, Brian Danzis, global chief revenue officer at Virool, said that the industry is "making the same mistakes" with digital as the US made with its TV.
13 Nov 2015
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Ellen Hammett
Futurist and founder of AnyDayNow, Tracey Follows, discusses the Internet of Things, Un-things and Thoughts - and how advertisers need to prepare themselves.
12 Nov 2015
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David Pidgeon
The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.
11 Nov 2015
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David Pidgeon
New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software - a rise from 15% in early June.
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