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Results categorised as Advertising
11 Jan 2016
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Dominic Mills
Dominic Mills begins the New Year by scratching his head over the ad-free Formula One coming to Channel 4 and lamenting the sad use of a comedy genius in a lacklustre Specsavers ad
11 Jan 2016
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Richard Shotton
The industry's attempts to promote diversity might have the opposite effect, writes Richard Shotton.
08 Jan 2016
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David Pidgeon
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
08 Jan 2016
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Chris Blackhurst
There are signs that the steepest declines in newspaper circulations are behind us - and that we've arrived at a core of loyal readers. But is that so cataclysmic, wonders Chris Blackhurst.
07 Jan 2016
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Ellen Hammett
Hidden codes tagged within the creative means advertisers will be able to link traditional and digital OOH campaigns with mobile devices.
06 Jan 2016
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The Media Leader Staff
There may be trouble ahead - and precious little moonlight, music or romance, writes Raymond Snoddy.
05 Jan 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
04 Jan 2016
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Giovanni Strocchi
With a stronger focus on first-party data, publishers and advertisers can create a more positive and profitable digital world, writes ADmantX CEO Giovanni Strocchi.
04 Jan 2016
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Amanda Phillips
Creative quality and effective distribution are key to making video work on screens other than TV, writes Millward Brown's Amanda Phillips.
21 Dec 2015
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Dominic Mills
Forget the citizenship test, migrants should watch our Christmas TV ads to get to grips with the British psyche, writes Dominic Mills.
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