SEARCH
Results categorised as Advertising
15 Dec 2015
|
The Media Leader Staff
In the first of Mediatel's two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by - and offer their thoughts on what 2016 will have in store.
14 Dec 2015
|
Dominic Mills
Advertising group Publicis is preparing for a complete restructure - and it could soon cause civil war, writes Dominic Mills.
12 Dec 2015
|
The Media Leader Staff
Next year there has to be a commitment that the industry will trade ethically, writes Forensiq's David Sendroff and Julia Smith.
11 Dec 2015
|
David Pidgeon
Reeves, who was already acting in the role on an interim basis after Tim Cain stepped down, has worked within the media and advertising industry for over 30 years.
09 Dec 2015
|
George Hopkinson
Mobile will play its largest role ever in governing who people will shop with and what they will buy this year, writes Weve's George Hopkinson.
09 Dec 2015
|
Ellen Hammett
Affairalert.com has landed itself in hot water with the Advertising Standards Association this week after placing two sexually 'inappropriate' ads within the 'My Talking Tom' app.
09 Dec 2015
|
The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media. By Aliceinml.
07 Dec 2015
|
Alan Brydon
Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now.
07 Dec 2015
|
Dominic Mills
Call the lawyers, make them feel morally dirty or try out a new 'diplomatic' tech? Try and get past this mock 'freewall' and find out...
07 Dec 2015
|
David Pidgeon
Television plus online video - audiovisual advertising - is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer