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Results categorised as Advertising
26 Feb 2016
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David Pidgeon
A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.
26 Feb 2016
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Clarissa Windsor
The panel - dubbed MyLondon - is run by ResearchBods and allows clients to ask Londoners questions via a website or a dedicated app and receive feedback "within hours".
25 Feb 2016
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Karen Stacey
Emotional advertising delivers more profit and drives longer-term engagement, writes Karen Stacey, CEO, Digital Cinema Media. Are you ready to spread the love?
24 Feb 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
23 Feb 2016
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Bob Wootton
What use are 'corporate social responsibility' claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.
23 Feb 2016
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Ellen Hammett
New figures from Yahoo and Enders Analysis predict native advertising spend will grow 156% over the next five years to account for 52% of Europe's digital display advertising.
23 Feb 2016
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Neil Joyce
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal's Neil Joyce.
23 Feb 2016
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David Pidgeon
Crimtan has signed a multi-year partnership deal with out-of-home specialists Primesight to "amplify" OOH campaigns with location-based digital display ads.
22 Feb 2016
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Dominic Mills
As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain - but you just can't kill print.
19 Feb 2016
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Ellen Hammett
Mobile operator Three has struck a deal with Shine Technologies which will see ad-blocking introduced across its network.
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