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Results categorised as Advertising
15 Jul 2016
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The Media Leader Staff
As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
14 Jul 2016
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Richard Marks
Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media's Richard Marks
14 Jul 2016
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The Media Leader Staff
Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.
14 Jul 2016
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Ellen Hammett
A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.
13 Jul 2016
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The Media Leader Staff
Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
13 Jul 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
13 Jul 2016
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Richard Shotton
Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith's Richard Shotton
13 Jul 2016
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Rufus Olins
Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers
12 Jul 2016
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Jeremy Pounder
AI interfaces and chatbots could be revolutionary for brands - but only if they strike the right balance between human and machine interaction, writes Mindshare's Jeremy Pounder
11 Jul 2016
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Dominic Mills
Artificial Intelligence might be about to become the next big brand tool - but where do agencies fit in, wonders Dominic Mills - plus: why Facebook has forced media owners into a tailspin
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