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Results categorised as Advertising
03 Oct 2016
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The Media Leader Staff
Facebook's new manager "exemplar of integrity and transparency".
03 Oct 2016
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Heather Andrew
Following 2016's Rio Games, brands should be confident about featuring disability in advertising, writes Heather Andrew
30 Sep 2016
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Simon Daglish
Too many brands are starting to look like randy dogs shagging legs just to grab our attention, argues ITV's Simon Daglish.
30 Sep 2016
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The Media Leader Staff
A new study from InSkin Media, Research Now and Sticky looks at the relationship between viewability and gaze time.
28 Sep 2016
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The Media Leader Staff
To promote the release of car racing game Forza Horizon 3, a cinema ad will stimulate the senses by jiggling seats and blowing gusts of wind, fog, sprays of water, and even scents at the audience.
28 Sep 2016
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Richard Shotton
Napoleon's Army saved many lives by only treating the more seriously wounded first. Here, Richard Shotton explains how the same principle could save millions of modern marketing pounds.
27 Sep 2016
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Bob Wootton
Bob Wootton investigates the rumour that one part of a holding group has told media owners to trade their way - or don't trade with them at all.
27 Sep 2016
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Nick Manning
Last week was a tumultuous one for the ad industry, writes Ebiquity's Nick Manning - and the consequences could be monumental.
27 Sep 2016
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The Media Leader Staff
Content. It's everywhere, and almost every business in adland - qualified or not - is probably having a go at creating it. But is it something best left to the specialists?
26 Sep 2016
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Dominic Mills
Ads for Mars products have gone bonkers. What's going on, wonders Dominic Mills.
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