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Results categorised as Advertising
23 Nov 2016
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The Media Leader Staff
Welcome to Alice In Medialand, a sideways glance at the absurdities of a life working in the media industry.
23 Nov 2016
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Ellen Hammett
Cassar replaces Darren Goldsby, who has decided to leave the business at the start of next year to work on several digital start-up projects.
23 Nov 2016
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Johnny Ryan
Brands, agencies and adtech businesses need to prepare for the biggest update to privacy regulation in two decades, writes PageFair's Dr Johnny Ryan. Here is what you need to know.
22 Nov 2016
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Clarissa Windsor
In the new role of director of agency relations and trading, Batchelor will work alongside group commercial director Simon Kilby and the advertising leadership team to drive increased share of revenue across Bauer's platforms.
21 Nov 2016
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Dominic Mills
Dentsu Aegis has created a secretive new trading entity - and it goes against the grain in the current push for transparency, writes Dominic Mills.
21 Nov 2016
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Richard Marks
Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.
17 Nov 2016
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David Pidgeon
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
16 Nov 2016
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The Media Leader Staff
The IAB is set to launch a Video Steering Group in the new year to help prove the effectiveness of video as a brand medium.
16 Nov 2016
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Ellen Hammett
Special Patrol Group have placed 400 unsanctioned subverts on the London Underground in an effort to draw attention to 'harmful' advertising.
16 Nov 2016
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Lindsey Clay
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn't always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth's downy neck...
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