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Results categorised as Advertising
01 Dec 2016
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The Media Leader Staff
Sarah Golding, CEO and partner of CHI & Partners, will succeed Tom Knox as president of the IPA in March 2017.
30 Nov 2016
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David Pidgeon
GroupM's global chairman, Irwin Gotlieb, has said television broadcasters - against a backdrop of "distrust" and "bickering" over the subject - must move quicker to adopt addressable TV to help future-proof the medium.
30 Nov 2016
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Bob Wootton
If you bought a jacket with only one sleeve, you'd seek a refund, wouldn't you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
30 Nov 2016
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David Pidgeon
The deal, made for an undisclosed sum, will see one of the UK's largest independent creative agencies integrate its experience within Accenture Interactive to offer "connected creativity" to brands.
28 Nov 2016
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Scott Curtis
Publicis' Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.
28 Nov 2016
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The Media Leader Staff
Programmatic advertising will grow faster than all other digital channels in 2017, according to new forecasts from Zenith.
28 Nov 2016
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The Media Leader Staff
The findings of a new report from Digital Cinema Media (DCM), Millward Brown and Benchmarketing has argued that many advertisers are currently under-investing in cinema as a brand-building medium.
28 Nov 2016
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Dominic Mills
Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It's time to give procurement people a break.
25 Nov 2016
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Heather Andrew
Neuro-Insight's Heather Andrew explains the success of John Lewis' 2016 Christmas ad from the brain's perspective.
24 Nov 2016
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Ellen Hammett
As Dmexco starts priming the industry for its 2017 event, two of the most influential women working in advertising have criticised the global conference for facilitating discrimination against women.
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