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Results categorised as Advertising
08 Mar 2017
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Ellen Hammett
Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.
08 Mar 2017
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Raymond Snoddy
The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
08 Mar 2017
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Jana Eisenstein
As the world marks International Women's Day, Jana Eisenstein sets out the challenges facing women and other diverse members of the media workforce - and why businesses must pay attention.
08 Mar 2017
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The Media Leader Staff
The IPA's four-day Festival Of British Advertising launches today (Wednesday), celebrating the best of British creativity from the past 100 years.
07 Mar 2017
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The Media Leader Staff
Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.
07 Mar 2017
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Bob Wootton
At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.
02 Mar 2017
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David Pidgeon
At Newsworks' Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?
28 Feb 2017
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The Media Leader Staff
The half-day conference will see senior media and creative planners, clients, media owners, data business and programmatic companies debate the role of the planner in an increasingly automated business.
28 Feb 2017
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Matt Byrne
Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.
27 Feb 2017
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Dominic Mills
It's unlikely competing supermarkets will be losing any sleep over the latest Sainsbury's campaign, writes Dominic Mills.
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