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Results categorised as Advertising
19 Apr 2017
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The Media Leader Staff
Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
19 Apr 2017
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Gavin Stirrat
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
19 Apr 2017
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The Media Leader Staff
UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories.
18 Apr 2017
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David Pidgeon
Virgin Media is set join Sky's AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
17 Apr 2017
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Dominic Mills
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
12 Apr 2017
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Raymond Snoddy
A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.
12 Apr 2017
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Ellen Hammett
Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion - its fastest rate in nine years - according to the latest figures from the IAB UK and PwC.
10 Apr 2017
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Dominic Mills
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
10 Apr 2017
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Roy Jeans
The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK's Roy Jeans
07 Apr 2017
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Geoff Copps
Geoff Copps provides a new - and essential - spin on the growing debate around context in advertising.
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