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Results categorised as Advertising
28 Mar 2017
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Bob Wootton
Marketers don't come out of the Google video debacle very well, writes Bob Wootton - and their shareholders should be asking about the governance that led to such biblical waste and exposure.
27 Mar 2017
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Dominic Mills
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner's undying love for his biggest funder.
27 Mar 2017
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The Media Leader Staff
Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith - with UK adspend set to surpass £17.5bn.
27 Mar 2017
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Jennie Roper
Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
24 Mar 2017
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David Pidgeon
If you shovel your money into a mysterious machine without asking what on earth you're actually doing, then the fault is really yours.
23 Mar 2017
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David Pidgeon
It is "palpably clear" that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi - but ISBA is having none of it.
23 Mar 2017
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The Media Leader Staff
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
22 Mar 2017
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Raymond Snoddy
The current witch-hunt against the online giant is both entirely necessary and way overdue, writes Raymond Snoddy.
22 Mar 2017
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Matt Whelan
The UK's TV market might be at least five years from achieving anything that resembles digital ad-serving, but that doesn’t mean that we need to hold back from innovating, writes Matt Whelan.
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