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Results categorised as Advertising
11 Oct 2017
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The Media Leader Staff
Entry deadline for the 2018 Media Research Awards is this Friday 13 October.
10 Oct 2017
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David Pidgeon
The Telegraph has today announced the appointment of Chris Forrester to the newly created role of chief revenue officer, reporting into CEO, Nick Hugh.
09 Oct 2017
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Dominic Mills
Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland's image was stuck in the past until some tuna pornography appeared.
09 Oct 2017
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Bob Wootton
Adland still has huge issues and risks to be defused, but there's every reason to finally feel optimistic, writes Bob Wootton.
09 Oct 2017
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Richard Shotton
It once was in fashion, but we’ve since lost our passion, for rhyming in ads, which makes us quite sad. Oh FFS, stop it. Ahem. Here is a great article by Richard Shotton and Alex Boyd about a lost marketing art form...
06 Oct 2017
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David Pidgeon
After nearly five years, Pippa Glucklich, CEO Starcom UK, has decided to step down from her position and is leaving the Publicis-owned agency in December.
05 Oct 2017
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Jayesh Rajdev
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology's Jayesh Rajdev is not impressed.
05 Oct 2017
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David Pidgeon
General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
05 Oct 2017
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Ellen Hammett
Speaking at the Festival of Marketing on Thursday (5 October), Diageo's global brand director, Anita Robinson, said it is time to take the drinks manufacturer's role in shaping society "a step further".
05 Oct 2017
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Vanessa Clifford and Sue Todd
The chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd, argue that it's time to reassess the building blocks of media planning and review industry preconceptions about published media.
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