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Results categorised as Advertising
25 Oct 2017
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The Media Leader Staff
TV sponsorship delivers value across all brand metrics and drives positive viewer perceptions, a wide-reaching new study shows.
25 Oct 2017
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The Media Leader Staff
The deal has enabled MediaMath to integrate Grapeshot's contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
25 Oct 2017
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The Media Leader Staff
The deal should strengthen The Trade Desk's ability to help advertisers target consumers across multiple devices.
24 Oct 2017
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Daisy Pledge
Daisy Pledge knew running a tech start-up would be filled with challenges, but she did not anticipate the sexist hurdles that would be placed in her path...
24 Oct 2017
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Simon White
VCCP Media's Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.
23 Oct 2017
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The Media Leader Staff
Following the departure of ITV's commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.
23 Oct 2017
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Dominic Mills
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
20 Oct 2017
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Ellen Hammett
Mediacom's head of emerging digital activation EMEA, Renee Mellow, warned marketers to think about the region they're in before they go real-time.
20 Oct 2017
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The Media Leader Staff
Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
18 Oct 2017
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Raymond Snoddy
...Facebook and Google are publishers and so must take on the responsibilities that entails. By Raymond Snoddy.
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