SEARCH
Results categorised as Advertising
21 Feb 2018
|
David Pidgeon
Vizieum had handled the planning and buying for Match.com since 2015, when the business went on a £10m marketing spree. The current deal with MediaCom is said to be worth several million pounds.
20 Feb 2018
|
Greg Grimmer
Mediatel’s Future of Brands event could have been called 'The Future of Digital', writes Greg Grimmer of Fetch Media.
20 Feb 2018
|
The Media Leader Staff
The research highlights the concerns around data protection among the British public, with only one in five confident their personal data is used in the best possible way by businesses.
20 Feb 2018
|
Emma Newman
Display advertising is growing 18% annually in the UK, but what's less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.
19 Feb 2018
|
Denise Turner
Sponsor content It's time for the conversation around digital advertising to change, writes Newsworks' Denise Turner.
19 Feb 2018
|
Dominic Mills
It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills - but how will its CMO's words be translated into real-world actions? Here's the nitty-gritty.
16 Feb 2018
|
Stephanie Watson
Behavioural planner Stephanie Watson explains how suffragettes receiving hate mail happened for the same reasons people feel able to troll online today.
16 Feb 2018
|
John Lowery
If you scrape beneath the surface of Unilever's IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.
15 Feb 2018
|
The Media Leader Staff
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
15 Feb 2018
|
David Pidgeon
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer