SEARCH
Results categorised as Advertising
12 Jul 2018
|
The Media Leader Staff
Newly founded independent media agency Yonder Media has appointed Sabrina Francis as its first group brand lead.
12 Jul 2018
|
David Pidgeon
A sad loss for a brilliant and inspiring England this week - but what a boost for TV.
12 Jul 2018
|
David Pidgeon
In a note to staff, worldwide CEO John Seifert said he had reviewed "serious" complaints made against Meng, who has been with the WPP firm since 1999.
11 Jul 2018
|
The Media Leader Staff
Sir Martin Sorrell's new business, S4 Capital, has beaten WPP to buy Media Monks for €300m - fuelling growing hostilities with the firm he founded. Here, industry experts analyse the significance of the deal.
10 Jul 2018
|
The Media Leader Staff
'Responsive search ads' combine different creative with machine learning to help deliver more bespoke targeting.
10 Jul 2018
|
Heather Andrew
Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew
10 Jul 2018
|
David Pidgeon
S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to "provide clients with digital services, which are agile, efficient, and of premium creative quality."
10 Jul 2018
|
Nick Manning
TV advertising is still a powerful way to sell product, writes Nick Manning - but change is coming and advertisers and their agencies must move to update decades-old working practices.
09 Jul 2018
|
Daisy-May Kent
Marketing executive Daisy-May Kent is inspired by the Jo Loves founder - and argues we need more women like her working in the advertising industry.
09 Jul 2018
|
Dominic Mills
As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn't as generous as it looks.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer