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Results categorised as Advertising
04 Sep 2018
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The Media Leader Staff
Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
03 Sep 2018
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John Lowery
Professor Byron Sharp might be less prone to talking twaddle if he were to conduct some qualitative research.
29 Aug 2018
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The Media Leader Staff
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
29 Aug 2018
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Anna Hickey
Genuine employee engagement has been proven time and again to be driven by one critical factor, writes Anna Hickey - a meaningful, purpose-driven vision.
28 Aug 2018
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Neil Duncan
It is critical advertisers have the right information to make the best investments, writes PwC's Neil Duncan.
28 Aug 2018
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Dominic Mills
As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.
28 Aug 2018
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Michaela Jefferson
New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.
22 Aug 2018
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Michaela Jefferson
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
22 Aug 2018
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The Media Leader Staff
In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.
21 Aug 2018
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Sebastian Schindler
Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn't pay sufficient attention to its underlying potential, writes Sebastian Schindler.
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