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Results categorised as Advertising
17 Sep 2018
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The Media Leader Staff
Newsline presents a range of industry voices sharing their views on what they learned from Cologne's digital marketing colossus.
17 Sep 2018
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Michaela Jefferson
There have been a number of ambitious predictions about the future of voice technology; Nestlé's global head of search says that some estimates are taking it too far.
17 Sep 2018
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Dominic Mills
Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell's new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.
14 Sep 2018
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The Media Leader Staff
Mediatel caught up with attendees at this year's Dmexco - from senior and seasoned names, to ambitious new start-ups - to see what they think are the biggest digital marketing trends we should watch out for.
14 Sep 2018
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Michaela Jefferson
A new book reveals why we're wrong about almost everything - and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
14 Sep 2018
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The Media Leader Staff
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.
13 Sep 2018
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David Pidgeon
Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
13 Sep 2018
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David Pidgeon
Richard Foan, executive chairman of the Joint Industry Committee for Web Standards (JICWEBS), is to step down at the end of 2018 - exactly 20 years since the foundation of the original committee.
12 Sep 2018
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The Media Leader Staff
In her new role Helen Lee will head-up the running of Wunderman’s new business and marketing across the UK.
12 Sep 2018
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Raymond Snoddy
We are routinely and rightly exercised by the politics of equality - but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.
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