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Results categorised as Advertising
14 Dec 2018
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JP Edwards
OMD's JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
14 Dec 2018
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The Media Leader Staff
Jacob takes up the post on March 31 2019, succeeding Douglas McArthur who is stepping down after
nine years in the role.
13 Dec 2018
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The Media Leader Staff
In the first of two special features, experts from across the media and advertising sectors reveal their blueprints for a more prosperous 2019.
13 Dec 2018
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The Media Leader Staff
In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.
11 Dec 2018
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The Media Leader Staff
Nick Manning, Bob Wootton and Brian Jacobs share their views on WPP's mission to turn the beleaguered holding company into a "creative transformation" business.
11 Dec 2018
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Michaela Jefferson
Addressable and targeted television advertising is on the rise, and whilst it's clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
11 Dec 2018
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Anna Hickey
Wavemaker's Anna Hickey never had a master plan, but sometimes that's the best way to forge a career.
11 Dec 2018
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David Pidgeon
WPP has today published its hotly anticipated strategic review, with CEO Mark Read announcing a mission to turn the beleaguered holding company into a "creative transformation" business.
11 Dec 2018
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William Hanmer-Lloyd
Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.
10 Dec 2018
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David Pidgeon
Brian Lesser, the former CEO of GroupM in North America, has said media agencies are unable to do their best work because the contracts that they have with advertisers rely too much on simply driving down costs.
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