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Results categorised as Advertising
15 Mar 2019
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David Pidgeon
Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.
15 Mar 2019
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John Moulding
Future of Brands Sydney provoked a frank debate about whether the agency model is broken. The best agencies may be clean but are still impacted by the transparency sins of others.
15 Mar 2019
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The Media Leader Staff
JICWEBS oversees the independent development of good practice and standards for digital ad trading. Here, its new CEO, Jules Kendrick, explains why self-regulation will only work if everyone in adland plays their part.
14 Mar 2019
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Michaela Jefferson
The Advertising Association (AA) has appointed Philippa Brown, CEO of Omnicom Media Group UK, as its new chair and board member. Meanwhile outgoing chair James Murphy will move into the newly-created role of exports champion.
13 Mar 2019
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Raymond Snoddy
As the Web turns 30, its creator says it would be both defeatist and unimaginative to suggest it cannot be changed for the better. Here, Ray Snoddy sizes up the scale of the challenge.
13 Mar 2019
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Stuart Taylor
As digital out-of-home screens steal the limelight, what's to become of the humble billboard, asks Stuart Taylor - and what does it mean for advertisers?
12 Mar 2019
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The Media Leader Staff
Cindy Rose OBE is to join the board of WPP as a non-executive director as the holding company seeks to boost its tech credentials.
12 Mar 2019
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Adam Morton
In a time of economic and political turmoil, the marketing industry needs to take a leaf from its own book, writes Adam Morton.
11 Mar 2019
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Dominic Mills
The Unilever CMO has made admirable public promises to clean-up parts of adland - but remains strangely tight-lipped about any progress, writes Dominic Mills.
09 Mar 2019
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Michaela Jefferson
The UK’s commercial broadcasters say they are even willing to pitch together for clients as bosses at Channel 4, ITV and Sky build resources to get senior sales and strategy staff into client boardrooms.
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