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Results categorised as Advertising
25 Mar 2019
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The Media Leader Staff
The shortlist for both the UK and international categories - which will both celebrate a Grand Prix winner during a prestigious ceremony on 8 May - are as follows...
25 Mar 2019
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Bob Wootton
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
25 Mar 2019
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Michaela Jefferson
According to the first of Zenith's Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
25 Mar 2019
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Dominic Mills
From the changing types of advertiser using it, to the new competition threatening its existence, Dominic Mills charts the evolution of commercial television.
21 Mar 2019
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David Pidgeon
When publishers choose to host extreme and foul content - with complete editorial awareness - their credentials fly out the window.
21 Mar 2019
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Michaela Jefferson
Adland bosses from the media owner, agency and client side have agreed this week that the industry is suffering the effects of "terrible" briefs, leading to low quality work, frustration and wasted time.
21 Mar 2019
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Michaela Jefferson
Online businesses remained TV's biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.
21 Mar 2019
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Jan Gooding
Spending time and money questioning the brief means better defined objectives - and subsequently stronger execution and fewer marketplace regrets, writes Jan Gooding.
20 Mar 2019
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The Media Leader Staff
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
20 Mar 2019
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David Pidgeon
If the outcome of a consultation is closure, the final issue of the magazine will go on sale on 2 April 2019
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