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Results categorised as Advertising
24 Apr 2019
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Bob Wootton
Advertisers hold the cards when it comes to reporting success - so how will we know if the great in-housing experiment has worked? Plus: ISBA's Dorchester headache and why Advertising Week Europe mystifies.
24 Apr 2019
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David Pidgeon
Adspend on smartphones has exceeded desktop for the first time, according to the latest IAB and PwC figures, published today.
24 Apr 2019
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Andy McDonald
TalkTalk is set to offer Amazon Prime via the TalkTalk TV set-top box, with the news coming a day after Virgin Media announced a similar deal.
18 Apr 2019
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Steve Bernard
The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight's Steve Bernard.
18 Apr 2019
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Dominic Mills
Adtech doesn't have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes' infuriating new guidelines.
17 Apr 2019
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Raymond Snoddy
Led By Donkeys' outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.
17 Apr 2019
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The Media Leader Staff
Experts from across the industry give their thoughts on the IPA Bellwether report for the first quarter of 2019.
17 Apr 2019
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Michaela Jefferson
After flatlining in the final quarter of 2018, UK marketing budget growth has bounced back to its highest level in a year and a half, according to the latest IPA Bellwether report published today.
16 Apr 2019
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Sophie Russell
If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
16 Apr 2019
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William Hanmer-Lloyd
Our behaviour is largely driven by imperatives that we have developed through evolution - so trend-spotting marketers take note.
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