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Results categorised as Advertising
02 Sep 2019
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Dominic Mills
The Government's underwhelming Brexit campaign raises a few interesting points for the ad industry to consider, writes Dominic Mills.
28 Aug 2019
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Arif Durrani
Partner content: As Brexit uncertainty mounts, some welcome news can be found in the latest investment data, which highlights that when it comes to the world’s tech sector, the UK’s enjoying unprecedented attention from overseas.
28 Aug 2019
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The Media Leader Staff
‘Privacy is Personal', created by Possible, seeks to improve awareness of the privacy features the social media giant offers in the UK, from sharing on the News Feed to ad preferences.
27 Aug 2019
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Dominic Mills
A carbon neutral marketing plan is a well-meaning but ultimately flawed idea, writes Dominic Mills.
27 Aug 2019
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Lawrence Dodds
In a world overloaded by information, Lawrence Dodds explains why cultural moments matter to advertisers now more than ever.
23 Aug 2019
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David Pidgeon
If you went into your local Sainsbury's and were required to pay double for your shopping because you were a regular customer, you would, quite rightly, be gobsmacked.
22 Aug 2019
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Jan Gooding
Why are the most loyal customers the ones so easily abused by brands?
21 Aug 2019
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The Media Leader Staff
As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.
21 Aug 2019
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Raymond Snoddy
UK broadcasters must play a cautious game if they want to stop viewers looking at the Netflix menu, writes Ray Snoddy.
19 Aug 2019
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Bob Wootton
Bob Wootton embraces a busier-than-usual summer with a look at the world's woes resting on adland’s shoulders, billboard frolics and the “miracle” of 5G.
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