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Results categorised as Advertising
07 Oct 2019
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Dominic Mills
It's complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy's wedding chicken bucket.
07 Oct 2019
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Michaela Jefferson
Paid search also reached a new milestone this year, exceeding $100bn for the first time.
04 Oct 2019
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Richard Marks
Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.
04 Oct 2019
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David Pidgeon
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
02 Oct 2019
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Partner Content
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
02 Oct 2019
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The Media Leader Staff
Industry participants can nominate candidates for the ‘Advertising Leadership Award’ and ‘Lifetime Television Industry Achievement Award’.
02 Oct 2019
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David Pidgeon
A new econometric study has revealed the profitability of digital OOH campaigns as the medium reaches "critical mass" in terms of reach, audience and location.
26 Sep 2019
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Tracy De Groose
Sponsor content: It's time the industry gave more thought to the advertising supply chain and the purpose investment plays, writes Newsworks' Tracy De Groose
26 Sep 2019
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Jan Gooding
Jan Gooding explores the importance of brand trustworthiness in world of increasing dishonesty.
25 Sep 2019
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Greg Grimmer
I've sensed a new spirit of collaboration amongst media owners, clients and agencies - and Mediatel is here to bring them even closer together.
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