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Results categorised as Advertising
30 Mar 2020
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David Pidgeon
The former president and CEO of the National Magazine Company - Hearst’s international publishing arm in the UK - has passed away aged 81.
30 Mar 2020
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Dominic Mills
From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.
30 Mar 2020
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The Media Leader Staff
In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.
30 Mar 2020
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The Media Leader Staff
Adtech business The Trade Desk has appointed Philippa Snare as senior vice president, EMEA.
27 Mar 2020
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The Media Leader Staff
Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
27 Mar 2020
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The Media Leader Staff
Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
26 Mar 2020
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Jan Gooding
Marketers are well placed to help people make the difficult choices, writes Jan Gooding as she explores how climate change is changing aspects of business.
25 Mar 2020
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Nick Manning
Crises, like wars, tend to accelerate the pace of change - and this one will have a profound effect on our entire industry, writes Nick Manning.
24 Mar 2020
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The Media Leader Staff
Just like the live events, the themes focus on the future of media and advertising - from gaming to out-of-home, or publishing to TV - and will deliver a non-stop 14-day digital experience.
23 Mar 2020
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Dominic Mills
What sort of column do you write at times like these? The answer is: not a normal one.
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