SEARCH
Results categorised as Advertising
13 May 2020
|
Raymond Snoddy
From ambiguous slogans to inept newspaper briefings, the government's new communications policies are in danger of costing lives, writes Ray Snoddy.
12 May 2020
|
The Media Leader Staff
Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week's ISBA/PwC report, and what the future holds for programmatic.
12 May 2020
|
Emanuela Recalcati
We need to extend our programmatic horizons to not only include creative, but also maximise it, writes Emanuela Recalcati.
12 May 2020
|
Danny Donovan
Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Danny Donovan investigates.
06 May 2020
|
Raymond Snoddy
Now is the time to deal with the long-known imperfections in the media and advertising world's automated systems, writes Ray Snoddy.
06 May 2020
|
Nick Manning
Nick Manning crunches the numbers following the release of ISBA's long-awaited study into programmatic supply chains. The results are dire.
06 May 2020
|
David Pidgeon
The first end-to-end investigation into the supply chains of the UK's £2bn programmatic ad market shows only half of investment makes it to publishers.
05 May 2020
|
Simon Taylor
To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM's Simon Taylor
04 May 2020
|
Jon Restall
Magazine brands are bit like sidekicks to other media, writes Jon Restall - and during these difficult times they really do pack a punch.
04 May 2020
|
Dominic Mills
Dominic Mills looks at the TV stats that shocked last week's Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer